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Google Analytics provides powerful digital analytics for anyone with a web presence, large or small. It’s one of the most powerful digital analytics solutions available.

Content reports help you understand which parts of your website are performing well, which pages are the most popular for your customers andĀ even tell you from where in the world your visitors are browsing from.

Website Analytics is measurable and gives you fresh insights into how visitors use your site, how they arrived at your site and how you can keep them revisting.

Google Analytics works by means of a small snippet of code that you include on your website pages. This code snippet activates Google Analytics tracking for your site, which collects and sends data to your Google Analytics account.

With the Google Analytics web tracking method, you can use JavaScript that is designed to be highly compatible with your website code. These methods use the concept of namespacing, so that all functions reside under the _gat namespace. This means that all Analytics JavaScript methods that have a unique name will not duplicate or conflict with other JavaScript methods you might have on your site.

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