There are no shortcuts when it comes to SEO, it takes time and effort for SEO to work but once you get high rankings in Google the benefits worth more than the effort. How long will it take you to reach this point depends on a number of factors and this is what we will discuss below.
One of the most common questions I get from clients who hire me to work on their SEO has to do with how long it will take to get high google rankings for the keywords they target. This is a normal and an expected question to raise because when you invest in SEO you also want to see a return and in most cases you want it as fast as possible.
Unfortunately though, there is no straightforward answer to this since there are a lot of parameters that play a role and many things that you cannot control. Nevertheless there are some guidelines you can use to arrive at a realistic answer.
The bottom line and the takeaway from this post is that SEO works but you have to give it time.
If you doing SEO yourself keep your expectations low, start with an SEO audit, create a realistic plan and start monitoring your rankings always having in mind that what you are after is increase in your organic traffic and improvement of your rankings in general and not just for a group of ‘wish’ keywords which are usually highly competitive.
If you are outsourcing SEO to a company have in mind that effective SEO may cost you money in the beginning until you get any type of return from your investment. Don’t believe in shortcuts (they don’t exist) or in companies promising you high rankings in a couple of months but instead go with companies who have case studies to showcase, feedback from real clients and an SEO plan with realistic goals and timeframes.
To manage SEO correctly you need to use tools. There is a lot of data to analyze and a lot of metrics to monitor which makes it impossible to do everything manually, so you need some sort of automation through software tools.
There are hundreds of free and paid tools in the market and because of my job role, I have tested many of them.
I don’t like having to login to a lot of different tools to do my work so after evaluating a number of them, I decided to enroll to tools that can give me diverse functionality at a reasonable monthly price.
SEM Rush: This is my favorite SEM (search engine marketing tool). I use it on a daily basis for both my SEO and PPC needs. It’s a great and easy to use tool with a number of functions but the nice thing about SEM Rush is that it is continuously updated with new features so you don’t have to look for other choices.
SerpBook: I use serpbook to track the ranking position for my websites (and many client’s websites). It has good reporting and white label functions to help agencies create nice ranking reports for their clients.
LongTail Pro: Keyword research is a critical step in all SEO projects. Long tail pro makes it easier and faster to discover and build up your keyword lists.
ManageFlitter: If you want a tool to manage your twitter account (s) and grow your followers organically, then this is one of the best tools in the market.