In today’s digital day and age customers are constantly expecting new ways of interacting with your brand and business. SMS Marketing is an essential ingredient for any successful marketing campaign, with 98% of messages opened within the first three minutes of delivery. For business, the impact of text message penetration is now greater than ever before.
Clickatell SMS Platform is a powerful, fully scalable communication system that enables you to manage your business communication more effectively. With an infrastructure covering over 220 territories and 1 000+ networks, your business can now connect with customers in every corner of the world.
1. Be consistent
Even the best business plan will fail without dedication to consistency. Consistency establishes your reputation, and a once off, well-executed marketing campaign may show immediate results but business growth requires a track record of success.
2. Timing is key
You should take extra care with the timing of your messages. Making sure your timing is crucial to your SMS marketing campaign success. Not only do customers not want to receive a message late at night or early in the morning, but the chances of them reading or paying attention to your offer are significantly reduced.
You also want to make sure that you are giving your customers sufficient time to act on a message.
3. Monitor and analyse
Monitoring each campaign to make sure that you are sending the most relevant information to the most relevant audience will optimise your SMS marketing campaign.
4. Make your URLs shorter
If you want to include a link to an article, attachment, or mobile webpage, don’t forget to shorten it. A longer link not only uses up valuable characters, but it looks extremely unprofessional and could be mistaken for spam by the receiver.
Bitly, Google URL Shortener, and Ow.ly are some of the top URL shortening providers, where you can also measure clicks on your links.
5. Restrict your messages
When it comes to sending an SMS online, it’s important to get the balance right. How many times have you sent a message in the past month? According to research, 68% of consumers are happy to receive an SMS from a brand or business once a month or more – don’t overdo it, moderation is the key to any success.
SMS messaging is changing the way businesses market their products and services. The main reasons are that SMS messaging is an extremely useful tool for engaging with your target audience and it is a channel that can be used to send relevant offers, promotions or alerts. SMS marketing can increase customer engagements and enhance brand experiences, but it is important to understand how to use this platform correctly in order to produce the most effective mobile marketing strategies. Here are some SMS do’s and don’ts to help you get the most out of your SMS marketing campaigns: