What is SEO? SEO is a process that has a set of rules you can apply to your website so that search engines can access, crawl and index your content without problems.
Your overall goal with SEO is create better websites both in terms of content and usability that will keep both users and search engines happy.
Search engines are governed by complex algorithms that use a number of parameters before making a decision as to which websites to show in the top of the search results.
To be able to control the whole SEO process and give algorithms what they want, the various SEO rules are grouped into different categories and thus how other terms like technical SEO, on-page SEO, off-page SEO, local SEO, mobile SEO are born.
Having a checklist is a great way to work on your SEO. What you read in our SEO checklist above covers almost all areas of SEO.
If you manage to make your website compliant with all the above items, then you can feel confident that your website is in good SEO shape and this will eventually translate to higher rankings and more traffic.