Mon – Thu: 8am to 5pm
Fri: 8am to 3pm
is all about the content of your page and it has two major goals. To help you create content that satisfies the user intent and give you guidelines on how to create SEO friendly content that is easily understood by search engines
Optimize your logo (name, alt text schema and size)
Optimize the page titles of all website pages including the homepage
Optimize the meta description tag of all website pages including the homepage
Check how your website looks when you search for your brand name in Google (search result snippet) and optimize your site structure for sitelinks.
Check and optimize the H1 tag for all websites pages including the homepage
Check for proper usage of subheadings (needs to be in a hierarchical structure)
Revise your internal linking strategy to ensure that they comply to best practices.
Revise your external linking strategy and give credit to other high quality websites.
Create content that satisfies the user intent
Perform keyword research and enrich your content with long tail keywords and LSI keywords.
Make sure that your target keyword is included in your opening paragraph
Add text content to accompany non-text content
Create long-form content
Beautify your content (formatting and styling) and make it easy to read
Optimize your images (file size, ALT text, caption below images)
Create dedicated image sitemap and submit to Google
Optimize your videos and other multimedia elements (with proper schemas)
Create dedicated Video sitemap and submit to Google
Optimize titles / description / content for your category pages
Review ‘tag’ usage and noindex them if not needed
Optimize candidate posts for Google’s featured snippets.